Blog › Tagged: structured data

Tagged: structured data

Posts tagged structured data.

All Knowledge panels Schema and the graph AI search Authority and EEAT Appearances and press

Structured data is the hidden graph of the web

Every web page has two layers: the one people read and the one machines read. Here is what the machine layer is, how it links people to companies, books and shows, and why it decides what Google and AI say about you.

Sarah LockwoodOctober 18, 20267 min read

Schema and the graph

Person schema: what to put on your own site, and the sameAs line that matters most

The properties a Person node on your home page should carry, the identifier that everything else points at, the sameAs rules, and the mistakes that quietly create two of you.

Sarah LockwoodOctober 18, 20267 min read

Schema and the graph

JSON-LD explained with one example you can copy

What JSON-LD is, where it goes on the page, a complete Person example for a personal site annotated line by line, and how to check Google read it.

Sarah LockwoodOctober 18, 20267 min read