Blog › Schema and the graph
Structured data, JSON-LD, Person schema, sameAs and the Knowledge Graph, explained for people rather than programmers.
Every web page has two layers: the one people read and the one machines read. Here is what the machine layer is, how it links people to companies, books and shows, and why it decides what Google and AI say about you.
The properties a Person node on your home page should carry, the identifier that everything else points at, the sameAs rules, and the mistakes that quietly create two of you.
What JSON-LD is, where it goes on the page, a complete Person example for a personal site annotated line by line, and how to check Google read it.