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AI search

What ChatGPT, Claude, Gemini, Perplexity and Google's AI features say about a person, and why.

All Knowledge panels Schema and the graph AI search Authority and EEAT Appearances and press

What does ChatGPT say about you? How to check, and what to do about it

A fifteen minute test that shows what ChatGPT, Claude, Gemini, Perplexity and Google's AI features say about you, how to score the answers, and which fix matches each kind of failure.

Sarah LockwoodOctober 18, 20264 min read

AI search

How AI search decides who you are: AI Overviews, AI Mode and the citation problem

What actually happens when someone types your name into Google's AI features or an assistant, which sources get cited, why a namesake can win, and what a person can do about it.

Sarah LockwoodOctober 18, 20265 min read