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Authority and EEAT

Experience, expertise, authority and trust for an individual, knowledge gain, and the personal site that carries them.

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Knowledge gain: why Google rewards what the web doesn't already know

Google scores content partly by how much it adds beyond what is already indexed. For a person, that means the facts that exist nowhere else online are the most valuable thing you can publish.

Sarah LockwoodOctober 18, 20264 min read

Authority and EEAT

EEAT for individuals: how Google judges a person's experience, expertise, authority and trust

What EEAT actually is, what each letter looks like as evidence about one person rather than a website, and a checklist of the signals that count.

Sarah LockwoodOctober 18, 20264 min read