Knowledge panels
What is a Google knowledge panel, and why don't you have one?
A plain explanation of the Google knowledge panel, where it comes from, why most people never get one, and how to check whether Google has an entity for you.
Schema and the graph
The Google knowledge graph, explained for people, not programmers
What Google's knowledge graph actually is, how a person gets into it, why it sometimes holds two versions of you, and what the kgmid code in a search address tells you about your own entry.
Schema and the graph
Structured data is the hidden graph of the web
Every web page has two layers: the one people read and the one machines read. Here is what the machine layer is, how it links people to companies, books and shows, and why it decides what Google and AI say about you.
AI search
How AI search decides who you are: AI Overviews, AI Mode and the citation problem
What actually happens when someone types your name into Google's AI features or an assistant, which sources get cited, why a namesake can win, and what a person can do about it.