Knowledge panels
What is a Google knowledge panel, and why don't you have one?
A plain explanation of the Google knowledge panel, where it comes from, why most people never get one, and how to check whether Google has an entity for you.
Author
Sarah Lockwood
Founder and CEO of HiveCast, the Denver podcast production and strategy company behind more than 5,000 episodes for entrepreneurs, experts and thought leaders. Founder of Love Monday, a fractional executive practice. Twenty years running independent advertising agencies before any of it.
Sarah's own record lives at sarahwallinglockwood.com. This page points at it rather than repeating it, which is the whole idea.
Everything Sarah has written here
Knowledge panels
Wikidata for people: when you qualify, and how to add yourself without getting deleted
What Wikidata is to Google, the notability bar for a person, the handful of properties worth adding, the exact way to attach references, and why a thin entry does more harm than none.
AI search
What does ChatGPT say about you? How to check, and what to do about it
A fifteen minute test that shows what ChatGPT, Claude, Gemini, Perplexity and Google's AI features say about you, how to score the answers, and which fix matches each kind of failure.
Authority and EEAT
The personal brand website that actually works for search: five pages, one record
Most personal websites are designed to impress a visitor and tell the machine nothing. Here is the five page structure that does both, what each page owns, and the rules that keep them from competing with each other.
Appearances and press
The media kit a podcast host actually wants
What a producer needs in order to press record, what belongs on a media kit page versus your bio, and the eight sections that get you booked without a back and forth.
Schema and the graph
The Google knowledge graph, explained for people, not programmers
What Google's knowledge graph actually is, how a person gets into it, why it sometimes holds two versions of you, and what the kgmid code in a search address tells you about your own entry.
Schema and the graph
Structured data is the hidden graph of the web
Every web page has two layers: the one people read and the one machines read. Here is what the machine layer is, how it links people to companies, books and shows, and why it decides what Google and AI say about you.
Appearances and press
Podcast appearances are the new press clippings. Here's how to keep yours
Every interview you give is a dated, transcribed, third party page about you. Almost nobody collects them. Here is what to keep, where to put it, and how to make each appearance count twice.
Schema and the graph
Person schema: what to put on your own site, and the sameAs line that matters most
The properties a Person node on your home page should carry, the identifier that everything else points at, the sameAs rules, and the mistakes that quietly create two of you.
Authority and EEAT
Knowledge gain: why Google rewards what the web doesn't already know
Google scores content partly by how much it adds beyond what is already indexed. For a person, that means the facts that exist nowhere else online are the most valuable thing you can publish.
Schema and the graph
JSON-LD explained with one example you can copy
What JSON-LD is, where it goes on the page, a complete Person example for a personal site annotated line by line, and how to check Google read it.
Appearances and press
How to write a press release about yourself, and where to send it for $150
Press releases look like something only big companies do, which is exactly why one works for a person. The structure, a template, what to link, and the wires that take it for under $150.
Knowledge panels
How to get a Google knowledge panel for yourself, the honest version
The sequence that actually produces a knowledge panel for a person, in order, with the common mistakes that stop it from working.
Knowledge panels
How to claim a Google knowledge panel, step by step
What the "Claim this knowledge panel" link actually does, which Google account to use, how verification works, what you can change afterwards, and how to report a duplicate or a wrong subtitle.
AI search
How AI search decides who you are: AI Overviews, AI Mode and the citation problem
What actually happens when someone types your name into Google's AI features or an assistant, which sources get cited, why a namesake can win, and what a person can do about it.
Knowledge panels
Google Search Console for your own name: the report that shows your record working
How to set up Search Console for a personal site, request indexing, read the handful of reports that matter for a name search, and spot the moment Google starts connecting your name to your record.
Authority and EEAT
EEAT for individuals: how Google judges a person's experience, expertise, authority and trust
What EEAT actually is, what each letter looks like as evidence about one person rather than a website, and a checklist of the signals that count.